What is the Insurance Behaviour Tracker?
IBT is the most comprehensive insurance focussed consumer survey in the market. It provides insight and understanding of consumer behaviour throughout the renewal process, giving you a view of market trends, and brand performance. This will enable you to make informed decisions to allow you to build robust marketing and business plans and track results.
Who is it for?
IBT is an invaluable tool for companies within the General Insurance market and is used by brokers, direct insurers and aggregators.
How does it work?
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
Why will it give you an advantage?
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
| Business impact |
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Inform planning decisions on channel strategies |
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Identify opportunities to maximise retention and acquisition rates |
Evaluate competitor strategies
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 Monitor and support development of
competitive strategies
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 Test internal assumptions
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 Understand the impact of
customer satisfaction
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| What we offer you |
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Expert Support Dedicated CI consultancy service to assist you in getting the most value out of our data and specialist insights. |
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Interactive Reports Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs. |
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Bespoke Analysis CI can work with you to create personalised data and analysis to suit your business needs. |
