Enhance decision making, performance monitoring and planning by understanding consumer behaviours, attitudes and intentions at insurance renewal.
What is the Insurance Behaviour Tracker?
IBT is the most comprehensive insurance focussed consumer survey in the market. It provides insight and understanding of consumer behaviour throughout the renewal process, giving you a view of market trends, and brand performance. This will enable you to make informed decisions to allow you to build robust marketing and business plans and track results.
Who is it for?
IBT is an invaluable tool for companies within the General Insurance market and is used by brokers, direct insurers and aggregators.
How does it work?
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
Why will it give you an advantage?
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
Business impact |
Inform planning decisions on channel strategies |
Identify opportunities to maximise retention and acquisition rates |
![]() Evaluate competitor strategies
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![]() Monitor and support development of
competitive strategies
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![]() Test internal assumptions
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![]() Understand the impact of
customer satisfaction
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What we offer you |
Expert Support Dedicated CI consultancy service to assist you in getting the most value out of our data and specialist insights. |
Interactive Reports Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs. |
Bespoke Analysis CI can work with you to create personalised data and analysis to suit your business needs. |
Do you want to find out more? |
We are an insight partner for financial services, inspiring confident decisions that build consumer trust. At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.
[fa icon="phone"] 0117 317 8181
[fa icon="home"] Consumer Intelligence, Temple Quay, 3 Temple Back East, Bristol, BS1 6DZ