Identify segments for co-funded discounted CPA  

The challenge

Work with the  Head of Commercial and Business Development Manager to model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.  

Our approach

Analyse our pricing data to identify segments where the client already performed strongly in terms of competitive position, correlated with the client’s internal conversion information.

The findings

We identified a set of segments where a £5 discount could be applied to significantly boost sales.        

The value   

This analysis allowed for a targeted CPA discount to be applied, rather than a discount across all risks/segments, saving the client an estimated £120k in commission.

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