---
title: Helping to align brand values with product and proposition case study
description: Our client wanted to know how customers and potential customers interpret and perceive their brand values.
---

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## **Identify segments for co-funded discounted CPA  **

---

**The challenge**

Work with the  Head of Commercial and Business Development Manager to model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.  

 

**Our approach**

Analyse our pricing data to identify segments where the client already performed strongly in terms of competitive position, correlated with the client’s internal conversion information.

 

**The findings**

We identified a set of segments where a £5 discount could be applied to significantly boost sales. **       **

 

**The value   **

This analysis allowed for a targeted CPA discount to be applied, rather than a discount across all risks/segments, saving the client an estimated £120k in commission.

---

##  — Get a quote —

 

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