Financial product proposition development 

The challenge

Our client wanted to undertake primary research to gain feedback on the initial stages of a product proposition designed specifically to serve the financial needs of international students.

The approach

The target sample was defined as hard to reach but using a variety of approaches CI were able to reach a small sample of individuals using an online survey and to obtains a more in-depth understanding of students views by conducting depth phone interviews. 

The impact

The research provided our client with an in-depth understanding of the target audiences reactions to the product proposition in its initial format and helped to identify potential ways of developing / expanding the product offering that had not previously been considered by the product team.

The research also provided a better understanding of how and when to communicate / market to this hard to reach audience. 

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