The key to driving profitable growth is holding on to your customers. Retention rates vary enormously across the industry – driven in part by price – but our analysis proves customer engagement has an increasingly significant role to play.
What is Customer Engagement and Retention?
Based on data from almost 50,000 consumers spanning almost a decade, we can help insurance brands understand how to improve retention rates by improving customer engagement. From service to trust, we understand which levers to pull, because we know why consumers leave, and why they stay. We will get to the root cause of your retention challenge – and help you address it.
Who is it for?
Any function focused on improving customer engagement and retention: Product line heads and strategy, proposition, marketing or operations functions.
How does it work?
We start by baselining your retention and customer engagement metrics. We then identify issues and opportunities, and help you determine which initiatives to pursue. We also have a customer engagement index against which we can benchmark your business, and help track your progress. If the market moves, so too will you.
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