While the RAC brand has been built on 120 years of trust, it is good to know that we are still known and appreciated for the confidence our name brings.
What makes this award all the more special for RAC Car Insurance is the fact that it's based on a survey of customers and can therefore only be won by a company that demonstrates truly excellent performance day in, day out.
Mark Godfrey Insurance Director, RAC
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I am thrilled to see that our values are reflected in the views of our customers, having been voted as a 2018 Consumer Intelligence award winner for customer satisfaction, customer service and customer trust.
These accolades are a testament to our dedication to put customers at the heart of our business.
Jeremy Ward, Home Insurance Commercial Director & GI Product Owner Lloyds Banking Group
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Complimentary trophy
Each and every winner is gifted a complimentary glass trophy,
engraved with their brand name and the awards they have been
successful in. We encourage every winner to display their trophy
in their office for all to see!
Award rights
Winners can purchase the rights to their award logos, giving
them the chance to publicise their success on their website,
social media, email banners and targeted campaigns. Once
purchased, they can use the logos in any way they choose.
Exclusive reports
If a winner chooses to purchase the rights to their award logos,
we will treat them to two complimentary reports containing
exclusive data and insights into the insurance market, worth
£2,750. The first explores add-ons in the motor insurance market
and the second will be announced later this year
Customer success pack
We can also give winners the support to really make the most of their award with our customer success pack, which has visuals and pre-written statements for internal comms, social media, website and PR – saving client’s time and effort and ensuring they maximise the success of their investment.
Marketing messages
Behind each award win sits powerful data and insight which
can be turned into killer marketing messages, certain to build
confidence and trust among existing and prospective customers.
Think how powerful a statement, substantiated a brand’s own
customers could be in communicating how fantastic their
customer engagement or customer service really is.
Subscription to Insurance Behaviour Tracker
Our Insurance Behaviour Tracker is where the awards data
originates from and can provide winners with an incredibly
deep insight into customer engagement, NPS, retention and
the customer shopping journey, helping to establish a deep
understanding of consumer behaviour pre- and post-renewal. It
is insight that can really build confidence in what ever strategy
our winners are looking to spearhead for the future.
Workshop
Winners have the opportunity to invite Consumer Intelligence
to deliver a workshop exploring the detail of their award win,
the data behind it and how that can drive strategy conversations
and results for your business. It can also explore why you didn’t
win in certain categories, what your competitors did better
and therefore tangible changes you can make to improve. The
workshop is personally tailored to your requirements to truly get
the most out of your award win, suited to your commercial goals.
