In just a few short weeks, the coronavirus pandemic has changed the world as we know it. As social constructs disintegrate in the wake of tremendous and unrelenting change, we are witnessing some of the fastest moving consumer behaviour trends seen in a generation.
To support our contacts with knowledge and information that will drive confident decisions and decisive action at this difficult time, we are launching a webinar looking at the response from consumers to the COVID-19 communications issued by UK banks, this will arm you with the knowledge of how consumers have been reacting to the communications they receive, and how best to engage with customers on COVID-19 issues as the pandemic continues to impact their every day lives.
The 45-minute webinar will give you an overview of how consumers have reacted to the communications they have received from banks as a result of the pandemic. This will support your thinking on how best to engage with your customers as the pandemic continues.
Ian has made it his life’s work to help companies understand how to improve their world by helping them better understand their customers.
In 2003, he launched Consumer Intelligence, a data analytics company that helps businesses fixate on executing great customer strategies, which now operates in 9 countries globally. Ian is a Fellow of the Institute of Direct Marketing, a Best Business Awards judge and an I Love Claims Board member. He is a graduate of Harvard Business School.
Riccardo joined Consumer Intelligence in 2018 as a Management Consultant, providing advisory services across the general insurance and banking sectors. He is an accurate professional, with a keen eye for details and a goal-oriented attitude. During his time at Consumer Intelligence, Riccardo has helped a number of clients to identify commercial opportunities and address issues through critical thinking and sophisticated analytical frameworks. Riccardo holds a MSc in International Business Management.
Shane is an independent consultant currently focused on helping b2b companies get value out of marketing tech, including Marketing Automation. With over 20 years international business to business and consumer direct marketing experience, Shane provides strategic direct marketing advice and practical training to both end users and DM suppliers; clients include Lexis Nexis, British Dental Association , The Institute of Directors, ITV, School for Start Ups, and Royal Mail. Today Shane helps companies looking to implement Marketing Automation as well advising on the growing area of social selling and key account marketing.
Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use direct marketing to significantly improve the bottom line