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Customer engagement isn’t just a number of interactions a customer has with their insurance company. It’s more of a connection that goes beyond a transactional relationship.
Brokers are winning the fight for market share in the fiercely competitive motor market, the latest analysis by Consumer Intelligence reveals.
It’s (almost) official. If media reports are to be believed, Amazon is in the advanced stages of making its long-awaited move into the UK insurance market. According to Reuters, three industry executives have confirmed that they are in talks about joining an Amazon-owned price comparison website (PCW).
It’s appropriate to ask the question, what factors influence a customer’s decision to switch or renew? Price is a significant factor but is it just the actual price being charged or the differential between the previous year’s premium and the renewal premium?
