--- title: Add-on View description: Benchmark your add-on pricing strategy against the leading insurers --- [![Consumer Intelligence Logo](https://www.consumerintelligence.com/hs-fs/hubfs/master_ci_logo_new-01-2.png?width=1342&height=496&name=master_ci_logo_new-01-2.png "Consumer Intelligence Logo")](https://www.consumerintelligence.com/) # Add-on View ---   ## Benchmark your add-on pricing strategy against the leading insurers The insurance add-ons market is a rich source of income for the UK motor insurance industry, but with changing regulations, differing consumer behavior and a wide range of insurer strategies at play, it is becoming increasingly difficult for insurers to determine the best approach to market for add-on policies.   --- ### **Widen the lens in which you view the market** This brand new data set will provide you with wider understanding of market competitiveness, taking into account the inclusion of additional product pricing. You will be able to see who is offering which products and how your brand compares to the wider market. By looking at individual product pricing you can model changes to your competitive position and by coupling this data set with our existing [Offers and Incentives](https://www.consumerintelligence.com/offers-and-incentives) data, you can widen the lens in which you view the market; a complete view of premiums, additional product premiums and marketing offers. ### **Key features** - Monthly view on motor market add-on pricing - Monthly view of product inclusions - Ability to map IDD impact on competitive movements - Benchmark own add-on pricing to rivals - Consider add-on pricing strategy and where to spend resource to maximise conversion   --- *Did you know only 41% of consumers can correctly identify the cover provided by their breakdown add-on policy?** Our add-ons data reveals consumer understanding of add-ons, as well as which they’re most likely to buy.*   --- ### The ability to benchmark your add-on pricing strategy This brand new data set will provide you with wider understanding of market competitiveness, taking into account the inclusion of additional product pricing. ![HSBC_icons-02](https://www.consumerintelligence.com/hs-fs/hubfs/HSBC_icons-02.png?width=60&name=HSBC_icons-02.png) #### **Benchmark against leading add-on providers** Never before seen consumer data that gives you the ability to benchmark your add-on pricing strategy against the leading insurers.   ![HSBC_icons-11](https://www.consumerintelligence.com/hs-fs/hubfs/HSBC_icons-11.png?width=70&name=HSBC_icons-11.png) #### **Gain confidence from a trusted source** Governments and regulators, including the FCA, publish and rely upon our data to help manage the market and the economy. ![HSBC_icons-09](https://www.consumerintelligence.com/hs-fs/hubfs/HSBC_icons-09.png?width=69&name=HSBC_icons-09.png) #### **Overview of the motor insurance add-ons market** Includes exclusive insight which explores what consumers are willing to pay for and which demographics are buying, as well as average pricing for add-on policies.   | **What we offer you** | | --- | | **Expert Support![two people.png](https://www.consumerintelligence.com/hs-fs/hubfs/two%20people.png?width=35&name=two%20people.png "two people.png")** Dedicated Consumer Intelligence consultancy service to assist you in getting the most value out of our data and specialist insights.  --- | | --- | | **Interactive Reports![screen press.png](https://www.consumerintelligence.com/hs-fs/hubfs/screen%20press.png?width=45&name=screen%20press.png "screen press.png")** Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs. --- | | **Bespoke Analysis![upward graph.png](https://www.consumerintelligence.com/hs-fs/hubfs/upward%20graph.png?width=33&name=upward%20graph.png "upward graph.png")** Consumer Intelligence can work with you to create personalised data and analysis to suit your business needs. --- |   | **Do you want to find out more?** | | --- | ---   [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fadd-on-view%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.consumerintelligence.com%2Fadd-on-view%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fadd-on-view%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Add-on%20View) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fadd-on-view%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fadd-on-view%3Futm_medium%3Dsocial%26utm_source%3Demail) #### About Us We are an insight partner for financial services, inspiring confident decisions that build consumer trust.  At the heart of every business are customers.  At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.  Consumer Intelligence is a trading name of Latcham Insights Ltd. [Learn More [fa icon="long-arrow-right"]](https://www.consumerintelligence.com/about-us) #### More Links #### Contact Us [fa icon="phone"]  0117 317 8181 [fa icon="home"]  1 Western Drive, Bristol BS14 0AF [[fa icon="linkedin-square"]](https://www.linkedin.com/company/consumer-intelligence) [[fa icon="twitter-square"]](https://twitter.com/consumerintel)  Copyright 2026 | Designed with [fa icon="heart"] by [Consumer Intelligence](https://www.consumerintelligence.com) [[fa icon="chevron-up"]](https://www.consumerintelligence.com/add-on-view#)