Add-on View

 

Benchmark your add-on pricing strategy against the leading insurers

The insurance add-ons market is a rich source of income for the UK motor insurance industry, but with changing regulations, differing consumer behavior and a wide range of insurer strategies at play, it is becoming increasingly difficult for insurers to determine the best approach to market for add-on policies.

 

Widen the lens in which you view the market

This brand new data set will provide you with wider understanding of market competitiveness, taking into account the inclusion of additional product pricing. You will be able to see who is offering which products and how your brand compares to the wider market. By looking at individual product pricing you can model changes to your competitive position and by coupling this data set with our existing Offers and Incentives data, you can widen the lens in which you view the market; a complete view of premiums, additional product premiums and marketing offers.

Key features

  • Monthly view on motor market add-on pricing
  • Monthly view of product inclusions
  • Ability to map IDD impact on competitive movements
  • Benchmark own add-on pricing to rivals
  • Consider add-on pricing strategy and where to spend resource to maximise conversion

 

Did you know only 41% of consumers can correctly identify the cover provided by their breakdown add-on policy? Our add-ons data reveals consumer understanding of add-ons, as well as which they’re most likely to buy.

 

The ability to benchmark your add-on pricing strategy

This brand new data set will provide you with wider understanding of market competitiveness, taking into account the inclusion of additional product pricing.

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Benchmark against leading add-on providers

Never before seen consumer data that gives you the ability to benchmark your add-on pricing strategy against the leading insurers.

 

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Gain confidence from a trusted source

Governments and regulators, including the FCA, publish and rely upon our data to help manage the market and the economy.

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Overview of the motor insurance add-ons market

Includes exclusive insight which explores what consumers are willing to pay for and which demographics are buying, as well as average pricing for add-on policies.

 

What we offer you

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Dedicated Consumer Intelligence consultancy service to assist you in getting the most value out of our data and specialist insights. 

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Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs.

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Consumer Intelligence can work with you to create personalised data and analysis to suit your business needs.

 
Do you want to find out more?

 

 
  
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