Pet is a booming market. Since the beginning of the Covid-19 pandemic, pet ownership has risen sharply, with an estimated 59% of households in the UK now sharing their home with at least one furry family member.
As an existing pet insurer or a brand thinking of entering the pet insurance market, it’s important to understand the size of the opportunity. A key component of this is building your understanding of consumer behaviour in this space.
In our upcoming webinar, we will be revealing exclusive data from our brand-new Pet Insurance Behaviour Tracker - which tracks the behaviour of cat and dog owners - to help you on your journey.
Join to hear the answer to the following and more:
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Panellist, Ian Hughes
CEO, Consumer Intelligence
Ian has made it his life’s work to help companies understand how to improve their world by helping them better understand their customers.
In 2003, he launched Consumer Intelligence, a data analytics company that helps businesses fixate on executing great customer strategies, which now operates in 9 countries globally. Ian is a Fellow of the Institute of Direct Marketing, a Best Business Awards judge and an I Love Claims Board member. He is a graduate of Harvard Business School.
Panellist, Matt Mather
Research Manager, Consumer Intelligence
Matt joined the team in 2012 and as of June 2021 is our Consumer Research Manager. In this role, he is responsible for the design, management, & delivery of our consumer research solutions. Matt has previously worked in various roles across Consumer Intelligence (including as one of our senior analysts) and is passionate about helping our clients understand and connect with their markets & customers.
As our resident pet expert Matt is very familiar with the trials and tribulations of the pet market, having worked with both our pet pricing and consumer data for many years.
Panellist, Rachel Baker
Partnerships Director, Consumer Intelligence
Rachel joined the Consumer Intelligence team in 2021 as Partnerships Director. In this role, she is responsible for leading the Partnerships team to manage and grow existing client accounts by devising client strategy, developing client relationships, and delivering to client objectives.
Rachel is has worked for several big insurance brands previously and is passionate about using insight to drive positive consumer outcomes that make good business sense.
Webinar Chair, Catherine Carey
Interim Marketing Director, Consumer Intelligence
Catherine's career in PR and Communications spans almost a decade, during which time she has worked across a range of industries including healthcare, contract catering and the charity sector. She made her move to Consumer Intelligence and the world of insurance and retail banking in 2018. As a multimedia journalism graduate, Catherine uses her creative skillset to bring topics to life across traditional and digital platforms.