The objective

To be able to independently substantiate a compelling consumer value message that increases sales. ​

Worked with marketing teams and creative agencies within regulatory frameworks.

The approach

We worked directly with our clients to provide the data to support the messaging. We used our existing data and their data to create the comparison methodology to support the message, in combination with our experience of working within regulatory frameworks to ensure supporting statements could be verified.

The impact

We were able to verify the value messaging the client wanted to use.

The value

This resulted in the brands being able to use independently verified marketing messaging across their advertising.

Get in touch