Closing the Value Gap
Pricing, Behaviour and the Future of UK Pet Insurance
The UK pet insurance market is entering a reset. Premiums are softening. Claims costs are rising. Customers are confused. Competition is intensifying. And regulatory expectations are sharpening.
In this environment, understanding the value gap between what customers expect and what products actually deliver is critical.
Consumer Intelligence’s new report, Closing the Value Gap, brings clarity to that challenge, drawing on price benchmarking, new consumer research and market intelligence to provide a grounded view of what’s really shifting.
Key insights
- The behavioural price point customers judge as fair, and why it matters
- How coverage misunderstanding is eroding trust and driving complaints
- What’s fuelling the disconnect between vet cost inflation and new-business price deflation
- How the embedded pet-care ecosystem is reshaping distribution and engagement
- Seven strategic imperatives for insurers looking to strengthen value, trust and commercial resilience.
If you’re shaping pricing, product or distribution strategy for 2026, this report will help you align actuarial logic with customer reality, and identify the opportunities hidden in the market’s complexity.
