Unlock Growth in the Landlord Insurance Market with Our Latest Innovation

At Consumer Intelligence, we’re proud to unveil our latest market intelligence solution, designed specifically for UK insurers operating in the Landlord insurance space. As the rental market continues to evolve, so too must the strategies of insurers looking to stay competitive, agile, and informed.

Several factors contribute to the growing proportion of renters in the UK 

1. Housing Affordability: The cost of buying a home has increased significantly, making it difficult for many people to afford homeownership. House prices have risen at twice the rate of wages over the past two decades
   
2. Shortage of Homes: There is a significant shortfall in the number of homes available, with the UK needing around 300,000 new homes annually to meet demand. This shortage drives up property prices and pushes more people into renting.
3. Lifestyle Preferences: Renting offers flexibility, which is appealing to younger adults and those who prefer not to be tied down by a mortgage .
4. Economic Factors: Rising rents and the cost of living crisis have made renting more common. Average private rents in the UK increased by 7.7% in the 12 months up to March 2025 .
   
5. Government Policies: Policies and regulations, such as rent controls in Scotland and Wales, have also influenced the rental market. 

 Introducing Our Landlord Insurance Market Benchmarking Service 

This powerful new benchmarking service provides insurers with a comprehensive view of the landlord insurance landscape, offering unparalleled insights into: 

• Pricing Benchmarks: Understand how your pricing compares to competitors across key customer segments and geographies. 

• Quotability Metrics: Identify where your products are being quoted—and where they’re not—so you can uncover untapped opportunities. 

• Market Dynamics: Track shifts in market share, pricing trends, and consumer behaviour to stay ahead of the curve. 

 Why It Matters 

The landlord insurance market is dynamic, shaped by regulatory changes, economic pressures, and evolving customer needs. Our benchmarking service empowers insurers to: 

✅ Pinpoint areas for growth and refinement 
✅ Enhance pricing strategies with monthly market data 
✅ Improve quotability and diversify into new segments.  
✅ Make data-driven decisions with confidence 

More than half of landlords (55%) reported a higher renewal premium. Three quarters shop around at renewal, showing high price sensitivity and engagement. Just over half (53%) switched insurer, indicating active churn rather than passive loyalty. 

Built for Strategic Advantage 

Whether you're looking to expand your footprint, refine your pricing models, or simply gain a clearer picture of your competitive position, this data is your strategic ally. With actionable insights, it’s never been easier to turn data into opportunity. 

At Consumer Intelligence, we are excited to support insurers in unlocking the vast potential in the Landlord market. By focusing on these underserved customers and aligning strategies with regulatory expectations, insurers can achieve significant growth, profitability, and customer loyalty in a sector ripe for innovation.