Exciting Insight

Explainable Machine Learning Service to Supercharge Insurer Pricing Strategies

Written by Andy Mills | 06/10/25 15:09
Consumer Intelligence today announces the launch of a new machine learning-driven pricing service for general insurers, built on extensive real UK market data and designed to help pricing teams optimise premium strategy, uncover hidden opportunities, and deliver sustainable, profitable growth.

 

In an era when pricing precision can make or break profitability, generic “black box” AI is no longer enough. Consumer Intelligence’s new solution is trained on years of real daily pricing data, enhanced with over 250 engineered features, and enriched with geospatial and postcode intelligence,  so insurers can explain, justify, and adapt every pricing decision with confidence.

What sets the solution apart

  • Explainable AI, not black box: We use industry-standard techniques like SHAP values, partial dependence plots, and interaction metrics to ensure that every prediction can be interpreted and defended. 
  • Grounded in real market data: Backed by 2+ years of real daily pricing data, verified national sources (ONS, DfT, Met Office, police, census), and 50+ proprietary datasets, our models remain connected to what’s happening in the market.  Consumer Intelligence continues to enrich these data sets for the future.
  • Strategic pricing insight: The Apollo module operates on 5+ years of data and over 250 engineered features, enabling insurers to simulate scenarios, calibrate rating curves, and track factor movements with confidence.
  • Daily benchmark intelligence: Our ML Pricing Indices, embedded in Daily Price Benchmarking, allow continuous tracking of rating shifts and elasticity trends, fueling agile and proactive strategy.

A quote from the leadership

“In today’s hyper-competitive market, pricing isn’t just about covering risk, it’s about growth, positioning, and agility,” said Ian Hughes, CEO of Consumer Intelligence.

“By anchoring our models in real market data and making them fully explainable, we give insurers the confidence not just to optimise, but to compete, adapt, and lead.”

Business benefits for insurers

  • Identify pricing inefficiencies and competitor weakness zones that they currently overlook
  • Discover underserved market segments using refined geography and factor analytics
  • Improve margin capture by adjusting premiums with evidence-based elasticity insights
  • Connect analytics and pricing governance via transparent, auditable models
  • Accelerate decision cycles and strategic agility by embedding continuous benchmarking

Positioning & Promise

Consumer Intelligence is not a generic tech vendor. With deep experience in insurance markets, competitor benchmarking, consumer insights and channel optimisation, we are uniquely positioned to translate advanced ML into meaningful, revenue-driving pricing decisions. Our service helps insurers move from reactive modelling to proactive strategy, giving them a competitive edge in an increasingly data-driven market. 

Looking ahead

The future of pricing lies not in more complexity, but in better clarity. With explainable ML grounded in real market signals, insurers can not only react to change but also anticipate it. Consumer Intelligence’s new offering is a significant step toward more innovative, resilient, and profitable pricing.
View full post