APOLLO
Advanced Market Price Benchmarking
Apollo is a strategic machine learning engine built to uncover pricing insights, simulate scenarios, and explain model behaviour across the UK general insurance market. pricing insights, simulate scenarios, and explain model behaviour across the UK general insurance market.
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What makes Apollo different?
Apollo is grounded in observed market behaviour rather than inferred assumptions. By analysing how premiums are set across the market, it shows how individual risk factors and combinations of factors are treated, and how your approach compares.
This allows pricing teams to distinguish between deliberate strategy, unintended exposure, and noise, and to identify where pricing logic aligns with market evidence and where it warrants review.