Ian has made it his life’s work to help companies understand how to improve their world by helping them better understand their customers.
In 2003, he launched Consumer Intelligence, a data analytics company that helps businesses fixate on executing great customer strategies, which now operates in 9 countries globally. Ian is a Fellow of the Institute of Direct Marketing, a Best Business Awards judge and an I Love Claims Board member. He is a graduate of Harvard Business School.
webinar
Selling insurance through PCWs: Simplifying the complicated
Recorded on 09 June 2021 | 45 mins
Access the recording
If those selling insurance and PCWs had a relationship status, it would undoubtedly be ‘it’s complicated’.
As we were edging closer to the implementation of the FCA’s new General Insurance Pricing Practices regulations, a real spotlight was shone on the price a customer pays for insurance at inception and at renewal. In addition, insurers must prove they are providing fair value in the price they present to the customer. But don’t be fooled – this is no easy feat.
In this webinar, Consumer Intelligence’s Ian Hughes and Tim Stout were joined by our new Senior Insurance Consultant, Karen Houseago to unpack the intricacies of pricing challenges faced by the industry, disparities in pricing strategies between insurers, the complexity of the relationship between insurers and PCWs (and the technology that sits underneath it), and how all of this impacts the consumer.
They explored ways in which brands can avoid unintended consequences for consumers and regulatory challenges through some simple housekeeping. We also looked at how some companies have already done that and improved their commercial outcomes.
This webinar was eye opening. Our hope was that at the end you will be changing from "it's complicated" to "in a relationship".
Event Speakers
Ian Hughes
Ian Hughes
CEO, Consumer Intelligence
Karen Houseago
Karen Houseago
Head of Insurance, Consumer IntelligenceKaren has recently joined Consumer Intelligence and brings with her 20 years’ experience of general insurance and expertise in the commercial management and development of the aggregator channel. She specialises in relationship and account management, business development, strategy development and delivery, and holds an MSc in Digital Marketing Communications. Karen contributes substantial insurance subject matter expertise to the already deeply knowledgeable Consumer Intelligence team.
Tim Stout
Tim Stout
Business Development Director, Consumer IntelligenceThroughout his career Tim has worked closely with and for several major UK household names like RAC, Aviva, VW, Microsoft, Tesco and many more; Helping them to maximise sales opportunities and deliver great customer outcomes. Tim is commercially focused and technically apt and following a number of years leading sales teams in a variety of sectors, Tim is currently spearheading the Consumer Intelligence Incubation function, a new team solely focussed on delivering new and innovative solutions for clients.
Catherine Carey
Catherine Carey
Interim Marketing Director, Consumer IntelligenceCatherine is our webinar chair.
Catherine's career in PR and Communications spans almost a decade, during which time she has worked across a range of industries including healthcare, contract catering and the charity sector. She made her move to Consumer Intelligence and the world of insurance and retail banking in 2018. As a multimedia journalism graduate, Catherine uses her creative skillset to bring topics to life across traditional and digital platforms.