James Daley has been a consumer campaigner and financial journalist for over 20 years. Before launching Fairer Finance in 2014, he worked for the consumer group, Which?, where he campaigned for a better deal for customers of banks and insurers in the wake of the financial crisis.
Before working at Which?, James spent 10 years as a business and finance newspaper journalist, latterly as the The Independent's personal finance editor and cycling columnist.
He is a member of the Chartered Insurance Institute's professional standards committee, and an a member of the Association of British Insurers' Consumer Advisory Group.