request your most recommended award

only available to the ten best insurers as voted by motorists 

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the 2016 most recommended award winners voted by motorists are . . .

  • Age UK
  • A-Plan
  • IAM Surety
  • John Lewis
  • LV=
  • M&S Bank
  • Nationwide
  • NFU Mutual
  • RSA
  • Sheilas Wheels

 


 

benefits of displaying your award

 

[fa icon="plus-square"] Unbiased and independent selection of the award winners
Over 24,000 consumers a year take part in the survey meaning results that decide the award winners are unbiased, robust and from a strong statistical sample. 
[fa icon="plus-square"] Consumers trust the recommendations of customers over industry experts
When choosing an insurance provider consumers trust the recommendations of customers over industry experts. Consumer Intelligence conducted a survey with over 2000 adults which showed that 45% of people trusted customers opinions compared to only 17% for industry experts.
[fa icon="plus-square"] Consumers prefer insurers that display the award
We asked consumers to imagine they were deciding between insurance companies where each company had won an ‘award of excellence’ for insurance. Company 1 had won an award based on the opinions and experience of real customers, whereas Company 2 had won an award based on the opinions of industry experts. The results showed a strong preference for a company who had an award based on real customers with 50% choosing Company 1 compared to only 8% for Company 2.

 


 

FAQ's

[fa icon="plus-square"] How are the award winners selected?

Over 24,000 consumers a year take part in the survey meaning results that decide the award winners are unbiased, robust and from a strong statistical sample. 

Consumer Intelligence ask thousands of consumers what they think of the companies they have bought from. In every award category, each consumer marks their current provider out of 10, where 10 is the highest score and 1 the lowest.

For each award score, an Approximate Bayesian Approach is used. The method identifies and rewards ranked items based on consistent results over those based on too few ratings. For example larger frequency of high ranks = high scores; large frequency of low ranks = low scores; smaller sample sizes have less pull on the movement.

A score is then calculated for each company and an award is given to the top 10 highest scoring companies in each category.

These are the companies that have given exemplary performance in the motor insurer most recommended category. Well done to all of our winners, you are truly fixated on making your customers happy.

[fa icon="plus-square"] How do I start to use the award?

If you are a representative of one of the insurers listed as award winners then please fill in the form to register your interest and we will get back to you as soon as we can to discuss how you wish to use the award.

If you prefer to speak to someone immediately then please call 0117 317 8181   

[fa icon="plus-square"] Who is Consumer Intelligence?
Consumer Intelligence are a recognised leader in financial service research delivering actionable market and consumer insight to a list of major insurers and banks for over 12 years. Within those companies we have helped multiple teams achieve their business objectives and add millions to the bottom line.

CLAIM YOUR AWARD

You will be sent your glass trophy and details about how you can display the award on your marketing collateral. 

 

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