Independently verified price and value-based messaging - direct case study
To be able to independently substantiate a compelling consumer value message that increases sales.
Worked with marketing teams and creative agencies within regulatory frameworks.
We worked with our clients' creative agency to develop the messaging required. We used our existing data to create the comparison methodology to support the message, in combination with our experience of working within regulatory frameworks to ensure supporting statements could be verified.
We were able to verify the value messaging the client wanted to use.
This resulted in the brand being able to use the independently verified marketing message to support a successful campaign.
“Direct Line were cheaper than 84% of competitor quotes for comprehensive cover on the four main Price Comparison Sites.”
Research by Consumer Intelligence Mar’ 18 – Aug ’18. Excludes optional extras.
For verification: directline.com/proof
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