The Challenge
Provide pre-launch product testing using our panel of consumers for a new bank account.
The Insight
Combination of in-branch, phone and online mystery shopping using existing bank customers who were tasked with opening a new account during the pilot launch phase. Tests carried out to check:
Deliverables included:
The Impact
The bank was confident that the product was ready to take the next step towards full account launch.
A reduction in customer issues and complaints post launch as final bugs were identified and ironed out beforehand.
We are an insight partner for financial services, inspiring confident decisions that build consumer trust. At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.
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