The challenge
Work with the Head of Commercial and Business Development Manager to model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.
Our approach
Analyse our pricing data to identify segments where the client already performed strongly in terms of competitive position, correlated with the client’s internal conversion information.
The findings
We identified a set of segments where a £5 discount could be applied to significantly boost sales.
The value
This analysis allowed for a targeted CPA discount to be applied, rather than a discount across all risks/segments, saving the client an estimated £120k in commission.
We are an insight partner for financial services, inspiring confident decisions that build consumer trust. At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.
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