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Getting your customers ready for GDPR 22nd June Canary Wharf London

On the 25th May 2018 the new General Data Protection Regulation comes in to force.  Learn how insurance brands can gain a distinct advantage from this new law.

DESCRIPTION

On 25th May 2018 the new General Data Protection Regulation comes in to force. The Information Commissioner’s office (ICO) gets sweeping new powers to control the data you can get and keep from customers. And the cost of non-compliance is 4% of revenue or £16.5m (and you lose all your customer data).

In a data driven industry, this has huge ramifications from marketing to past and present customers, through to claims and underwriting information. The challenge you will face over the next year is explaining the changes to customers and persuading them that sharing information with their insurance provider is in their interests.

PDF-icon.png Download the GDPR workshop agenda

DATE AND TIME

Thursday, June 22, 2017
2PM – 4PM

LOCATION

Novotel
40 Marsh Wall
Canary Wharf
London
E14 9TP

 

KEYNOTE SPEAKERS

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Ian Hughes

CEO Consumer Intelligence

Consumer and brand readiness

Ian will be presenting the results of exclusive research we have carried out showing you what banking and insurance customers feel about their providers and what are the drivers of trust in this space.

This session will uncover the secrets to success with Consumers and what our research is telling us you need to do over the next few months (clue: don’t leave it to Compliance, Risk and IS, look closer to home).

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David Cole

Managing Director, fastMap

Re-permissioning and consent

David will share lessons from other sectors who are winning with re-permissioning right now and increasing customer consent levels. Learn how to start testing your GDPR compliant opt-in messages right away, how to evaluate which wording works best for your brand. Finally hear how you can calculate the business benefit of improved consent and what you can do before the 25th May to test.


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