Welcome to the Consumer Intelligence Awards 

It’s not easy to win one of our awards. You can't just complete an entry form or write a submission.

Every year, we use our Insurance Behaviour Tracker (IBT) to survey over 24,000 home insurance customers and the same again for motor insurance to find out what they think of the brands from whom they have bought a policy. The brands that are rated most highly receive a Consumer Intelligence Award.


Awards for consumers, voted by consumers

Dedication, consistency and a successful customer strategy are key ingredients for winning a Consumer Intelligence Award. Whether you’re an insurer, broker or affinity partner, our awards recognise brands that deliver an excellent customer experience throughout their organisation.

Major UK insurers have been relying on our unique blend of insightful data and expertise since 2003. It's what makes working with us so different. And we happen to help you better fulfill the needs of your customers.


Here's why winning one of our awards is special


There are five award categories across motor and home insurance


Customer Service



Claims Satisfaction



Customer Trust



Customer Satisfaction



Customer Recommendation



The consumers' choice award

The consumers’ choice award goes to one brand that scores above average in all the award categories, and so featuring in all of the top 10’s. This award recognises the brand that consistently delivers a high level of service to its customers, day in day out. 



Read about previous award winners

As a leading distributor of home insurance in the UK, we pride ourselves on understanding the households of the 21st century and providing the cover they need for the things that matter to them. For us, serving our customers means being dependable, prudent, safe and trustworthy.

I am thrilled to see that our values are reflected in the views of our customers, having been voted as a 2018 Consumer Intelligence award winner for customer satisfaction, customer service and customer trust. These accolades are a testament to our dedication to put customers at the heart of our business.

Jeremy Ward, Home Insurance Commercial Director & GI Product Owner Lloyds Banking Group

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Learn more

If you are a representative of one of the award winners or would like to find out more about the awards in general, please fill in the form to register your interest and we will get back to you.




[fa icon="plus-square"] How are the award winners selected?

Over 48,000 consumers a year take part in the survey meaning results that decide the award winners are unbiased, robust and from a strong statistical sample. Consumer Intelligence asks thousands of consumers what they think of the companies they have bought from.

For a brand to be considered they have to have a minimum sample size of 100.



In every award category, each consumer marks their current provider out of 10  where 10 is the highest score and 1 the lowest, or 5 where 5 is the highest score and 1 the lowest.


The method identifies and rewards ranked items based on consistent results over those based on too few ratings. For example, a larger frequency of high ranks = high scores; large frequency of low ranks = low scores; smaller sample sizes have less pull on the movement.


A score is then calculated for each company and an award is given to the top 10 highest scoring companies in each category. 

[fa icon="plus-square"] How can the awards be used?

Using the awards across your customer journey

It can be hard to convey to consumers shopping around for insurance that your brand is more than just about price. How do you demonstrate in your promotional activity that you provide great customer service or that you currently serve thousands of satisfied customers?


[fa icon="plus-square"] What is different about the award?

It’s not easy to win one of our awards. You can’t complete an entry form or write a submission.

Every year we survey tens of thousands of drivers and householders about what they think of the companies they have bought insurance from.

The only way you can win this award is to work really hard all day every day across the whole of your company and for your customers to recognise that.

And that’s not easy to do and it’s what makes our awards so special.


Consumers trust recommendations of other consumers 

Consumers trust the recommendations of customers over industry experts.

When choosing an insurance provider consumers trust the recommendations of customers over industry experts. Consumer Intelligence conducted a survey with over 2000 adults which showed that 45% of people trusted customers’ opinions compared with only 17% for industry experts.



- previous winners -

2017 Awards | 2016 Awards