awards for consumers, voted by consumers

It’s not easy to win a Consumer Intelligence Award. You can't just complete an entry form or write a submission.

The awards are based on an annual survey of tens of thousands of drivers and householders, who rate their experience of insurance brands that they have bought insurance from. You only win one of our awards through the hard work and dedication of everyone in your organisation and your customers recognising that. And that’s not easy to do in a crowded market place and it’s what makes our awards so unique.


why winning one of our awards is so special



there are five award categories across motor and home insurance

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the consumers' choice award

The Consumers’ Choice award goes to one brand that scores above average in all the award categories, and so featuring in all of the top 10’s. This award recognises the brand that consistently delivers a high level of service to its customers, day in day out. 

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learn more

If you are a representative of one of the 2018 award winners or would like to find out more about the awards in general, please fill in the form to register your interest and we will get back to you.

While the RAC brand has been built on 120 years of trust it is good to know that we are still known and appreciated for the confidence our name brings. What makes this award all the more special for RAC Car Insurance is the fact that it's based on a survey of customers and can therefore only be won by a company that demonstrates truly excellent performance day in, day out.

Mark Godfrey RAC Insurance Director

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[fa icon="plus-square"] How are the award winners selected?

Over 48,000 consumers a year take part in the survey meaning results that decide the award winners are unbiased, robust and from a strong statistical sample. Consumer Intelligence asks thousands of consumers what they think of the companies they have bought from.

For a brand to be considered they have to have a minimum sample size of 100.



In every award category, each consumer marks their current provider out of 10  where 10 is the highest score and 1 the lowest, or 5 where 5 is the highest score and 1 the lowest.


The method identifies and rewards ranked items based on consistent results over those based on too few ratings. For example, a larger frequency of high ranks = high scores; large frequency of low ranks = low scores; smaller sample sizes have less pull on the movement.


A score is then calculated for each company and an award is given to the top 10 highest scoring companies in each category. 

[fa icon="plus-square"] How can the awards be used?

Using the awards across your customer journey

It can be hard to convey to consumers shopping around for insurance that your brand is more than just about price. How do you demonstrate in your promotional activity that you provide great customer service or that you currently serve thousands of satisfied customers?


[fa icon="plus-square"] What is different about the award?

It’s not easy to win one of our awards. You can’t complete an entry form or write a submission.

Every year we survey tens of thousands of drivers and householders about what they think of the companies they have bought insurance from.

The only way you can win this award is to work really hard all day every day across the whole of your company and for your customers to recognise that.

And that’s not easy to do and it’s what makes our awards so special.


Consumers trust recommendations of other consumers 

Consumers trust the recommendations of customers over industry experts.

When choosing an insurance provider consumers trust the recommendations of customers over industry experts. Consumer Intelligence conducted a survey with over 2000 adults which showed that 45% of people trusted customers’ opinions compared with only 17% for industry experts.



- previous winners -

2017 Awards | 2016 Awards