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Scarlett Scott-Collins
August 24, 2021

Consumer Intelligence welcomes Rachel Baker as Partnerships Director

Rachel Baker (1)

Consumer Intelligence, acclaimed independent insight business for financial services, is delighted to announce the appointment of Rachel Baker to the role of Partnerships Director. Rachel joins from fintech scale up Moneyhub Enterprise and brings extensive experience in helping clients use data and insight to achieve positive consumer outcomes.  



Rachel started her career in marketing in early 2000s, working for L&G, Admiral and Direct Line Group in roles spanning product, acquisition and retention. During this time, she discovered a real passion for data and using data insights to drive ROI and customer engagement.  


Over the following decade, Rachel worked for marketing service providers, helping clients get insight from data and use technology to achieve better customer and business outcomes across a variety of sectors, including financial services, automotive, not for profit, retail, defence, publishing, travel and FMCG. 


In her most recent role as Client Director at Moneyhub Enterprise, Rachel helped clients monetise Open Banking data and technology for Fintech scale up, alongside delivering financial wellness benefits to end-users. 


Rachel says: “I am excited to join Consumer Intelligence at a time where there is so much happening  within the industry. I am passionate about using insight to drive positive consumer outcomes that make good business sense. I am keen to work with clients to build partnerships that drive innovation and deliver value to customers.” 


As Partnerships Director, Rachel will be responsible for leading the Partnerships team to manage and grow existing client accounts by devising client strategy, developing client relationships, and delivering to client objectives. 


Paul Walker, Chief Commercial Officer at Consumer Intelligence says he is delighted to welcome Rachel onboard: “To build confidence in financial services, we want to surround our clients with greater value. Rachel brings a diverse experience, spanning Fintech, insight, client management and insurance that will benefit our clients, as well as the team around her.” 


Notes to Editors

For further information, please contact:

Consumer Intelligence
Catherine Carey
PR & Communications Manager


About Consumer Intelligence

Consumer Intelligence (CI) is an insight partner for financial services, inspiring confident decisions that build consumer trust. For 17 years the company has been benchmarking the insurance market and retail banks in the UK and beyond. The unique combination of benchmark data, consumer research and extensive experience has helped some of the world’s major brands focus on delivering better services to customers and improving their own business performance as a result. For more information, visit the website




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