Buying travel money is an important part of many people’s holidays abroad, and Consumer Intelligence’s latest survey shows that travellers are becoming more price sensitive, perhaps due to the slide against the dollar and the euro.
Our study shows that most people are motivated by rates when they are shopping for travel money, though convenience is also valued. Travellers have concerns around holiday money, too, with many worried that they are getting a poor rate or not understanding how they will be charged.
These issues show that travellers can be tempted away from their holiday money providers by good rates, greater convenience or even simply greater transparency over rates. It’s easy to turn them off your brand with long queues or slow service.