Congratulations to everyone at NFU Mutual!

Your insurance customers have voted you a winner in the 2018 Consumer Intelligence Awards.

The hard work and dedication of everyone in your organisation has paid off and made you stand out in the eyes of your customers.

As a result, you have been awarded the prestigious:



Consumers' Choice Award 2018 for home

Consumers' Choice Award 2018 for motor


What you get when you claim your awards

You will be sent your glass trophies and details about displaying the awards on your marketing collateral.



[fa icon="plus-square"] How can the awards be used?

Using the awards across the customer journey

It can be hard to convey to consumers shopping around for insurance that your brand is more than just about price. How do you demonstrate in your promotional activity that you provide great customer service or that you currently serve thousands of satisfied customers?


[fa icon="plus-square"] What is different about the Consumer Intelligence Awards?

It’s not easy to win one of our awards. You can’t complete an entry form or write a submission.

Every year we survey tens of thousands of drivers and householders about what they think of the companies they have bought insurance from.

The only way you can win this award is to work really hard all day every day across the whole of your company and for your customers to recognise that.

And that’s not easy to do and it’s what makes our awards so special.

Consumers trust the recommendations of customers over industry experts.

When choosing an insurance provider consumers trust the recommendations of customers over industry experts. Consumer Intelligence conducted a survey with over 2000 adults which showed that 45% of people trusted customers’ opinions compared with only 17% for industry experts.


[fa icon="plus-square"] How are the award winners selected?

Over 24,000 consumers a year take part in the survey meaning results that decide the award winners are unbiased, robust and from a strong statistical sample.




Consumer Intelligence ask thousands of consumers what they think of the companies they have bought from.

This includes a wide range of brands from NFU Mutual, John Lewis, Direct Line, More Than, LV=, Aviva, L&G, Churchill, The Co-Op, Hiscox, RAC, Lloyds and many more.


For a brand to be considered they have to have a minimum sample size of 100.



In every award category, each consumer marks their current provider out of 10 where 10 is the highest score and 1 the lowest, or 5 where 5 is the highest score and 1 the lowest.

The method identifies and rewards ranked items based on consistent results over those based on too few ratings. For example larger frequency of high ranks = high scores; large frequency of low ranks = low scores; smaller sample sizes have less pull on the movement.

A score is then calculated for each company and an award is given to the top 10 highest scoring companies in each category. 








While the RAC brand has been built on 120 years of trust it is good to know that we are still known and appreciated for the confidence our name brings. What makes this award all the more special for RAC Car Insurance is the fact that it's based on a survey of customers and can therefore only be won by a company that demonstrates truly excellent performance day in, day out.

Mark Godfrey RAC Insurance Director

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