With the shadow of the GDPR front line forming up on the horizon, the industry continues to prepare for the charge. The problem is few of the troops seem to know exactly what is coming.
It seems a slightly odd state of affairs, given GDPR was one of the most written about subjects in the insurance press in the second half of last year. Searches on Google have also maintained their steady ascent over the past twelve months.
Google searches for ‘GDPR’, past year
Google searches for ‘GDPR Insurance’, past year
Source: Google Trends, UK only