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New Entrants Being Forced To Re-evaluate Branding

[fa icon="calendar'] 02/06/16 17:27 / by Matt Scott posted in motor insurance, disintermediation, branding

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CEO Ian Hughes argues that with insurers such as Aviva and Direct Line forging a path for other cover providers to follow, we could soon be entering an era of re-disintermediation – although in a different way to the rise of the direct insurer as spearheaded by Direct Line.

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